Akkio is an AI analytics platform designed specifically for advertising agencies. It offers application-specific AI to streamline campaign lifecycles, improve efficiency, and enhance client results.
Key features include:
- Chat Explore™: Enables users to chat with their data for instant insights and campaign optimization.
- Forecasting: Creates machine learning models to predict campaign performance and consumer behavior.
- Generative Reports: Automatically generates recap reports for campaign analysis and client communication.
- Chat Data Prep™: Facilitates data preparation and analysis across multiple data sources.
- Audience Builder: Allows users to discover and activate high-performing AI-generated audiences.
Use cases:
- Media strategy and planning: Discover audiences and forecast outcomes.
- Campaign execution and management: Design and optimize media mixes.
- Data analysis and reporting: Analyze performance and visualize results.
