Butter Payments: Solving Involuntary Churn
Butter Payments is a machine learning-driven solution designed to recover failed payments and boost ARR for subscription-based businesses. It targets involuntary churn, a significant revenue leakage point for many companies.
Key Features:
- ML-Powered Payment Recovery: Utilizes machine learning models customized to each business to optimize retry strategies for failed payments.
- Per-Payment Approach: Processes each failed payment individually, rather than in batches, to maximize recovery success.
- Direct Integrations: Integrates with popular payment processors (like Stripe) and subscription management platforms (like Recharge), as well as custom in-house platforms.
- Security and Compliance: SOC 2 Type 2 and PCI DSS Level 2 compliant, ensuring high security standards and data protection.
- Revenue Share Model: Aligns incentives by only charging when revenue is successfully recovered.
Use Cases:
- Subscription Businesses: Ideal for B2C, B2B, SaaS, and e-commerce companies with recurring revenue models.
- ARR Growth: Helps companies increase top-line ARR by recovering lost revenue from failed payments.
- Chargeback Reduction: Optimizes payment health to decrease chargebacks and disputes.
- LTV Improvement: Extends customer lifetime value by preventing involuntary churn.
Target Users:
- Finance teams
- Sales Operations
- Subscription Management
