Clay is a platform designed to empower go-to-market (GTM) teams with unique data and automation capabilities. It provides access to 100+ premium data sources and AI research agents, enabling users to automate growth workflows and convert insights into revenue.
Key features include:
- Data Enrichment: Connect to vetted data providers for contact information, firmographics, technographics, and funding information.
- AI Research Agents: Automate manual research to uncover unique data points, flag fraudulent domains, summarize job posts, create lead scoring models, and clean data.
- Flexible Workflows: Connect data to various tools in your tech stack, including CRMs, email sequencers, and website builders.
- AI Formatting: Clean and format data using AI to ensure consistency and remove unnecessary information.
- AI Conditional Logic: Run action steps conditionally based on custom logic.
- Real-time Intent Signals: Track and act on key customer events, such as job changes and promotions.
- Integrations: Push enriched data to your CRM, data warehouse, email tool, website CMS, ad manager, etc.
Clay targets RevOps, sales, and growth marketing teams, offering solutions for CRM enrichment, TAM sourcing, account scoring, automated inbound/outbound processes, and more. It also caters to enterprises and startups, providing a data foundation for GTM workflows and enabling rapid growth campaign launches.
