Proxima

Proxima is a predictive data intelligence platform designed to help consumer brands enhance their marketing efforts and achieve profitable growth. It leverages a vast database of consumer insights to provide AI-driven audience targeting and data intelligence solutions.

Key Features:

• AI Audiences: Create custom audiences for digital media campaigns using predictive insights derived from millions of commerce data points.
• Data Intelligence: Access DTC transactional insights and enterprise-grade analytics to make informed business decisions.
• Predictive Modeling: Utilize powerful algorithms that constantly learn and adapt to improve CAC and ROAS.
• Customer Insights: Gain a deeper understanding of customer behavior, preferences, and lifetime value.
• Industry Benchmarks: Compare your performance against industry standards to identify areas for improvement.

Use Cases:

• Customer Acquisition: Find new, high-intent shoppers who are ready to buy.
• Ad Spend Optimization: Scale ad spend efficiently without sacrificing performance.
• Personalized Marketing: Drive more personalized brand interactions through enhanced customer targeting.
• Business Decision Making: Make better business decisions based on data-driven insights and analytics.