Proxima is a predictive data intelligence platform designed to help consumer brands enhance their marketing efforts and achieve profitable growth. It leverages a vast database of consumer insights to provide AI-driven audience targeting and data intelligence solutions.
Key Features:
- AI Audiences: Create custom audiences for digital media campaigns using predictive insights derived from millions of commerce data points.
- Data Intelligence: Access DTC transactional insights and enterprise-grade analytics to make informed business decisions.
- Predictive Modeling: Utilize powerful algorithms that constantly learn and adapt to improve CAC and ROAS.
- Customer Insights: Gain a deeper understanding of customer behavior, preferences, and lifetime value.
- Industry Benchmarks: Compare your performance against industry standards to identify areas for improvement.
Use Cases:
- Customer Acquisition: Find new, high-intent shoppers who are ready to buy.
- Ad Spend Optimization: Scale ad spend efficiently without sacrificing performance.
- Personalized Marketing: Drive more personalized brand interactions through enhanced customer targeting.
- Business Decision Making: Make better business decisions based on data-driven insights and analytics.
